Fundamentals of Investment is a core subject of the BBS 4th Year that focuses on the basic concepts, principles, and practices of investment decision-making. The course is designed to provide students with a clear understanding of how individuals and institutions allocate funds in various investment avenues to achieve financial goals.

The subject covers the meaning, objectives, and importance of investment, along with the relationship between risk and return. It explains different types of investment instruments such as shares, bonds, debentures, mutual funds, and other financial assets. Students learn how financial markets function, including the role of primary and secondary markets in mobilizing and allocating capital.

The course also introduces portfolio management concepts, diversification, and methods of measuring risk and return. In addition, it discusses market efficiency and behavioral aspects that influence investor decisions. Overall, the subject equips students with theoretical knowledge and practical insights necessary for analyzing investment opportunities and making sound financial decisions.